Sky Betting and Gaming wanted to use the skills, experience and volunteer time of their teams to support a local cause. We looked at their corporate objectives:
- colleague skills development
- inclusion and wellbeing
- awareness of customers
- staff retention
And brokered a relationship with The Swan Song Project. Swan Song is a Charity that gives people living with terminal illnesses or dealing with bereavement the opportunity and support to write and record their own original song. They have limited resources but big ambitions… and they have a story to tell. To develop the relationship we:
- Developed a project brief – inc social media, podcast and strategic planning
- Brokered SkyBet to support Swan Song
- Engaged 19 skilled volunteers from across SkyBets business
- Supported a 6 Month programme of corporate support
Swan Song have now seen an increase in engagement and followers across their social media, have new engagement buttons, themed templates, a video and targeting mailing. This work has helped to develop their public fundraising campaigns.